Founder of Honeymoon Matcha. Ecommerce and brand strategist for CPG brands on Shopify, Amazon, Walmart and TikTok Shop.

I've had a passion for selling for as long as I can remember, and I spent most of my childhood glued to a computer, teaching myself websites, design and code. In college, I studied computer science and ran my first ecommerce business on the side, reselling vintage and wholesale clothing. I combined my 2 passions when I discovered digital marketing & began working at my first agency, where I ran Amazon operations and paid media for more than 90 brands, built and launched ecommerce sites, and got my first real taste of branding and design.

Since then, I've gotten to work across many different industries, from pet care to technology to beauty & wellness. I spent four years leading digital and omnichannel growth for a $15M+ nutrition brand. Then I built my own: Honeymoon Matcha, which I took from an idea to mid-six figures in its first full year.

Today I partner with CPG founders and teams at whatever stage they're in. That might mean positioning a new brand, planning a launch, turning around an ad account that's losing money, or keeping Shopify, Amazon, or Walmart running smoothly day to day. Because I've been in the founder's seat, I make every call the way an owner would, putting profit first & building for the long haul. If you're building something and want a partner who can do both the strategy and the work, let's talk.